#13 James Perrin Pt 2/2 – Every Experience Is An Opportunity To Learn And Grow

The Pursuit of Enhancement Podcast Episode 13


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Welcome to Episode 13 of  The Pursuit of Enhancement Podcast.

My name is Peter Ledwidge and I am your host.

Each week I sit down to talk in-depth with guests that push the boundaries of conventional living, driven by the singular pursuit of being on an unrelenting quest to continually expand the horizons of their body, mind and spirit.

The aim is to learn more about them and from them; their story, the work they are doing, the highs, the lows, the triumphs, the heartaches and everything in between.

The hope is that these conversations might spark something within you that gives you cause for self-reflection, inspires you to embark on your own journey of self-discovery or gives you the courage to take a chance and go after your goals.

James Perrin

James pt 2.1This week is Episode 13 and today is part 2 of my conversation with James Perrin. If you missed part 1 make sure to go back and check that one out HERE.

Born in Adelaide, A vegan sustainability manager living on an organic fruit farm outside of byron bay. James is a chemical and environmental engineer with experience in sustainability, innovation, and food manufacturing across Australia and New Zealand.

One of his key areas is assisting businesses in attaining b-corp certification. B- corp certification measures a companies business practices in terms of the positive impact their having, how they treat their workers, how they impact the local community and sustainability issues

James is also the Director of the Ingrained Foundation which is a national not-for-profit which supports grassroots, environmental and social charities in the local areas where they work and live.

In 2015 he was named one of the top young engineers in the world. James is passionate about using business for purpose, and long-term strategic thinking.

Last Week

Last week we talked about his about background in environmentalism andJames pt2.2 sustainability, his pathway to his career and what led him to veganism, environmental impacts of animal agriculture and the benefits of a plant based lifestyle on our planet. We spoke about The process of evaluating his life, what he stood for and wanted to achieve and how he wanted to live his life, going from unconsciously following a path to being more deliberate and intentional. We also touched on fatherhood and his time spent volunteering in guatemala and the life lessons he learned from that.

Coming up in Part 2

This week we discuss

  • B-corp certification, benefits to the company, the process and then the benefit to consumer in knowing they are purchasing from a conscious organisation
  • The Ingrained foundation and conscious capitallism,
  • His journey to becoming an Ironman, the ups and downs of the day itself and what it meant to him, we talk not only about Ironman but endurance sport in the greater sense, how it can be like a moving meditation, a chance to know yourself better, and to be able to handle life better too.
  • Tiny homes from and environmental and sustainability viewpoint but also the benefits they have on family relationships and interaction
  • Minimalism, Having less things and space so that we have the time and the mental space to discover how can we explore our own possibilities further

Another great conversation, I hope you enjoy it.



James pt2.3Connect with James

You can find James on Instagram

Resources Mentioned

James’ talk from the Adelaide Vegan Festival

B-corp Certification

Ingrained Foundation 

The Rich Roll Podcast #266 David Goggins

The Rich Roll Podcast #359 Redefining the limits of human performance.

Ironman Port MacQuarie

End of Episode 13

So that’s it for episode 13 I hope you got something out of it and made some great notes.

As ever let me know in the comments your thoughts and take aways.

I am so so grateful to everyone that tuned in today. There and so many things you could be doing with your time so that fact that you choose to give it to me is such an honour. Thank you.

Be sure to follow or subscribe to your favourite source so you can keep up to date with future episodes, share it with your friends in person or on social media.

Also follow on instagram @thepursuitofenhancement

If you’d like to support the show you can do so on PATREON.

I’m Peter Ledwidge, this is the Pursuit of Enhancement podcast and I will catch you next week for episode 14 with Chloe from @feedthewhitewolf

In the mean time remember to

Be kind

Work hard

Stay humble

And smile often.

If you want to connect with me further you can find me on twitter, facebook and instagram via the icon links below.


Listen to Episode 12

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