#12 James Perrin Pt 1/2 – From Unconscious to Deliberate and Intentional Life Choices

The Pursuit of Enhancement Podcast Episode 12



Welcome to Episode 12 of  The Pursuit of Enhancement Podcast.

My name is Peter Ledwidge and I am your host.

Each week I sit down to talk in-depth with guests that push the boundaries of conventional living, driven by the singular pursuit of being on an unrelenting quest to continually expand the horizons of their body, mind and spirit.

The aim is to learn more about them and from them; their story, the work they are doing, the highs, the lows, the triumphs, the heartaches and everything in between.

The hope is that these conversations might spark something within you that gives you cause for self-reflection, inspires you to embark on your own journey of self-discovery or gives you the courage to take a chance and go after your goals.

James Perrin

This week is Episode 12 and today I’m joined my James Perrin.

Born in Adelaide, A vegan sustainability manager living on an organic fruit farm outside of Byron Bay.

James is a chemical and environmental engineer with experience in sustainability, innovation, and food manufacturing across Australia and New Zealand.James Perrin 2

One of his key areas is assisting businesses in attaining b-corp certification. B- corp certification measures a companies business practices in terms of the positive impact their having, how they treat their workers, how they impact the local community and sustainability issues

James is the Director of the Ingrained Foundation is a national not-for-profit which supports grassroots, environmental and social charities in the local areas where they work and live.

James Perrin 1In 2015 he was named one of the top young engineers in the world. James is passionate about using business for purpose, and long-term strategic thinking.

Today we’ll talk his about background in environmentalism and sustainability, his pathway to his career and what led him to veganism, environmental impacts of animal agriculture and the benefits of a plant based lifestyle on our planet

James recently competed in Ironman Australia, for him Ironman was much more than a bucket list event, it was a demonstration of sustainability in action. We’ll get into that in more detail in part 2.

He is also a father and soon to be tiny home builder, topics we touch on in part 2.

Coming Up in Part 1

  • The process of evaluating his life, what he stood for and wanted to achieve and how he wanted to live his life, from unconsciously following a path to being more deliberate and intentional
  • His time spent in Guatemala as part of his young engineer program and the lessons he learned from living with those communitiesJames Perrin 4
  • Fatherhood, how all his experiences have influenced his approach to being a father and how being a father has helped him to revisit his own conditioning and to use being a father as an opportunity for self growth
  • His path to veganism, questioning and breaking down societal norms and social conditioning, peeling back the layers
  • The work that he does in promoting the benefits of a plant based lifestyle on the environmental wellbeing of the planet and the impacts that animal agriculture is having from an Australian point of view

Connect with James

You can find James on Instagram

Resources Mentioned

James’ talk from the Adelaide Vegan Festival

B-corp Certification

Ingrained Foundation 


End of Episode 12

So that’s it for episode 12 I hope you got something out of it and made some great notes.

As ever let me know in the comments your thoughts and take aways.

I am so so grateful to everyone that tuned in today. There and so many things you could be doing with your time so that fact that you choose to give it to me is such an honour. Thank you.

Be sure to follow or subscribe to your favourite source so you can keep up to date with future episodes, share it with your friends in person or on social media.

Also follow on instagram @thepursuitofenhancement

If you’d like to support the show you can do so on PATREON.

I’m Peter Ledwidge, this is the Pursuit of Enhancement podcast and I will catch you next week for episode 12.

In the mean time remember to

Be kind

Work hard

Stay humble

And smile often.

If you want to connect with me further you can find me on twitter, facebook and instagram via the icon links below.


Listen to Episode 11

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